What I’ve Learned In My Years Online…
Over the past few years, I’ve successfully launched many digital products online and even did 100K in one week. (Got to say, it is an amazing feeling and a huge adrenaline rush.)
In the past 18 months, my team and I have to build a 7 Figure business through digital marketing. And I just wanted to share some key elements I’ve learned along the way:
#1 – Understand Your Audience
You have to understand your audience and you need to concentrate on one group of people with a common problem. Do not bombard your audience with unrelated products. Focus on your students, the pain points they have, and deliver real solutions to them.
#2 – Have one core offer in place and that is your focus.
1 BIG high ticket item should be your main core offer. I’ve heard people say, “I will price it low so more people can get access to it”. This is the wrong approach. Your core offer needs to be a program that is 6-8 weeks long (at least) with actionable steps so your students can get results.
#3 – Keep things simple
People get stuck on complicated funnels. Let me tell you, your funnel can be as simple as getting a person to send you a message then getting on a call with them. No sales page, no opt-in/squeeze pages. No need for complicated!
#4 – Strategy behind low ticket programs.
If you are going to release a low ticket program, make sure it leads to your core offer. Low ticket items should get them some results, but your core offer is your entire step by step actionable plan.
A low ticket offer is actually a way for you to build trust with your customers. (And before you scream at me, that is not fair, that is not the way to approach it.
My experience has shown me, many people who spend $17-37 dollars in most cases don’t take action, but when a person spends $997+ on a program, trust me, they will take action.)
#5 – Easy program creation.
Once you know who your audience is, and what their problem is, creating a program is easy. And to get them into your program, you just need to build trust with them first.
#6 – Traffic Generation.
People get stuck on traffic generation often. I’ve been in your shoes. Traffic can come from affiliates, it can be organic traffic, it can be paid FB ads BUT I can tell you, traffic methods won’t work well if you don’t understand your audience.
I hope you found this helpful.
The main reason I wrote this post is, I just had a person say, they are targeting the whole world, second, I’ve been stuck many times in my business, but once I narrowed down that understanding my audience was #1 priority, everything else fell into place.
Ivana
